Oct 2022
5
Bright new beginnings: Our latest acquisition and new branding
It’s an exciting day here at Bright, as today we are launching our new Bright branding, as well as announcing our latest acquisition. We’re thrilled to let all our customers know that BTCSoftware are now part of the Bright family. BTCSoftware offer multi-award-winning tax software solutions which help accountants to streamline and simplify tax and compliance work.
The addition of BTCSoftware to Bright makes sense to us as leading providers of software solutions to accountants and businesses. We believe that BTCSoftware’s product offering slots in nicely with our current payroll, HR, bookkeeping, accounts production and practice management software solutions.
This development is the next big step in Bright’s mission to streamline business processes for accountants and businesses, by delivering excellent products that enable automation and integration of core business sectors and functions. This mission is underpinned by offering world class support, a common philosophy which unifies all of Bright’s software solutions. This focus on serving customers above everything else, makes BTCSoftware a perfect addition to Bright, as they pride themselves on their highly rated, responsive customer support.
Same great products, Bright new brand
What’s different?
We now have a shiny new website which can be found at www.brightsg.com. The Bright website will be home to all of our products going forward, and each of our products will have their own pages within the website. Moving all our content and resources to the new website will be a gradual process, and so, the existing BrightPay website is not going anywhere just yet.
Our product logos have also changed from their varying colours to white or navy versions, ensuring all our logos have a uniform look and feel.
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Why have we rebranded?
Since forming in 2021, Bright has brought a wide range of products together, and in doing so has integrated teams from across the UK and Ireland. Bright’s software solutions, including BrightPay Payroll Software, Thesaurus Payroll Manager, Surf Accounts Production, AccountancyManager, and now BTCSoftware give us the ability to offer accountants a fully comprehensive solution to their needs. While this range of products, expertise and support, allows us to combine the strengths of each brand, it also requires us to create a more unified voice.
With the launch of Bright, our new logo, and our new website, customers can find all our products under the one name and location. Customers will still see familiar product logos but should in time become used to seeing Bright appear more often, reflecting our future plans.
We hope that our new cohesive branding will help communicate who we are, what we offer, and reinforce our position as a one stop provider of software solutions for accountants and businesses.
Check out Bright’s new podcast
In other exciting news, Bright is introducing its first podcast series, Lightbulb Moments, which features disruptors and thought leaders from the accounting industry, revealing the bright ideas that gave them the power to switch things up for their business, practice and clients.
